Rare by Design™
Leading the Era of Ethical Influence
Rare Management is a boutique Australian talent agency pioneering a new standard in ethical representation. Established in 2025 in response to the rise of conscious consumers, Rare was created to meet the growing demand for healthy role models and purpose-led creators who reflect the values of today’s market. Unlike traditional talent agencies, Rare represents individuals across modelling, entertainment, and digital media who use their influence with intention - creating meaningful brand activations that inspire both culture and community.
As a boutique agency, we offer an elevated, hands-on experience for both our talent and clients. Every creator we represent receives personalised development, mentorship, and ongoing training to ensure they are not only industry-ready, but thriving in their role as public figures. This forward-thinking approach ensures our talent exceed client expectations while maintaining integrity, wellbeing, and long-term career sustainability.
What sets Rare apart is our commitment to conscious influence. We exclusively work with ethical creators and brands aligned with values such as wellness, authenticity, and social impact. Our roster reflects diversity across voices, perspectives, identities, and industries - representing the future of influence in Australia and beyond.
We partner with both emerging and established brands nationally and internationally, delivering purposeful campaigns, ambassadorships, content collaborations, runway and editorial projects, and digital brand activations. Every partnership is curated to connect brands with talent who genuinely reflect their ethos, resulting in authentic storytelling and measurable impact.
Rare Management is more than an agency - it is a movement for a healthier, values-led generation of influence. For conscious brand activations, ethical talent partnerships or bespoke representation, Rare continues to redefine what modern talent management looks like in Australia and globally.
To find out more, contact us at hello@raremanagement.com.au
FAQs
How can I become a Rare Girl? A: To be considered for representation, head to our Apply page and submit your details. Rare Management selectively represents female talent aged 18+ who align with our mission of ethical influence. We look for well-rounded individuals with a strong moral compass, a commitment to personal growth, and a genuine desire to create a positive impact through their platform.
How do I know how much it will cost to hire a Rare talent for my brand activation? A: Each Rare talent has their own individual rate, determined by industry standards, level of experience, the nature of the work, and the scope of where and how the content or campaign will be used. Once we understand your brief, we provide a tailored quote to ensure transparent pricing that reflects the value and impact of the activation. Please contact hello@raremanagement.com.au to explore further.
How do I book a Rare model/creator? A: Visit our Talent page to explore our roster and select your preferred creator. You may email us at hello@raremanagement.com.au or submit an enquiry via our Contact page, including the name/s of the talent you are interested in hiring. If you are unsure who is the best fit, our team can provide tailored recommendations based on your brand and campaign objectives. When contacting us, please include as many details as possible - such as shoot date, hours required, usage, location, and campaign overview. Once received, we will present the offer to the talent for approval and confirm next steps.
What is the difference between Rare and other traditional talent agencies? A: Rare is the first agency in Australia to prioritise ethical influence and healthy role models. We don’t just place talent - we build legacies, shape culture, and ensure every activation is grounded in conscious values.
What support does Rare provide its talent? A: Rare Management provides 360° representation, offering far more than bookings. Each talent is supported by a dedicated team of marketing and PR specialists who actively work on their long-term growth and public positioning. This includes personalised strategy, ongoing check-ins, media outreach, press opportunities, brand development, training, and mentorship - ensuring every creator is continually evolving, protected, and elevated in their career.
How often are Rare international content trips? A: Rare hosts international content trips four times per year - once every season. Across one intensive week, our top-performing talent travel with a full production team to a luxury international destination to produce high-quality content exclusively for participating brands. With limited brand spots available, each invited brand pays a set fee and receives a full week of custom content creation delivered in multiple formats across photo, video, and social media assets. This allows brands to access world-class production, elite talent, and iconic locations at a fraction of the cost of coordinating an international shoot independently. Contact us for pricing, locations, and release dates for upcoming trips.